Growing up, I became deeply connected in fashion, music, and skater culture where individuality was the ticket in. Finding people who shared that energy gave me some of the most meaningful connections of my life, and they shaped my belief that loyal communities begin when people feel like they belong to something exclusive.
As a designer and strategist, I focus on helping brands and talent uncover their true value and transform it into movements. Communities don’t appear by chance, they are curated through aesthetics, storytelling, and empathy for what resonates with people.
By blending design, strategy, and AI, I build narratives that give audiences identity, lore, and reasons to stay loyal. My work spans through social media / ad campaigns, websites, ux/ui, and posters / magazines. All with one goal: to turn underrepresented ideas into cult-like communities.
My background in business meets a lifelong dedication to digital design, fashion, music, and skating. These early passions shaped not only my skills but also my cultural and industry insight, allowing me to merge business strategy with creativity in my work.
