TICKETMI APP
ROLE
|
Product Designer
@
Playmi
|
05/2025
TEAM
|
Nathan Tate,
Kyaw Lin Tun,
Cheliyan Sabesan
SKILLS
|
Figma,
Photoshop,
Illustrator
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OVERVIEW
Simple Ticketing. Stronger Culture.
Aiming towards bringing South Asian communities together through community events, Ticketmi is a mobile ticketing app designed to make attending events fast, simple, and community-driven.
Existing Checkout Flows Are Tedious and Repetitive
Users faced lengthy, repetitive steps on existing platforms, so we focused on optimizing checkout speed to create a faster, more seamless ticketing experience.
Iteration Reveals the Most Efficient Flow
Through iterative A/B testing, we learned that surfacing price, date/time, location upfront supported faster purchase decisions.
210 Attendees and 90 Paid Tickets Sold on Launch
The final product delivered a 2 step checkout, attendee visibility, and organizer following, transforming ticketing from transactional to community driven.
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PROBLEM & USERS
South Asian event organizers and attendees felt underserved, lacking representation and visibility
It was difficult for audiences to discover South Asian events. Existing platforms buried them under trending listings. This gap created a challenge and an opportunity: create a ticketing platform that didn’t just sell seats, but also showcases culture.
Given the saturated market for ticketing apps, it was not about re-inventing the wheel but to create a frictionless experience that iterates off existing flows. Interviews with event hosts, attendees, and a competitor analysis revealed the following pain points & insights:
Pain Points
Frustrating checkout flow
“I don’t like when you have to login and fill out forms at checkout”.
Lengthy forms and repetitive steps disrupted the buying flow.
Event credibility
“I wish I could see an attendee list or previous events from the organizer”.
Hesitated to buy tickets without proof of turnout for smaller events, it was too much of a gamble.
Competitor Insights
Mobile first design
UI to be optimized for phones, making browsing and checkout simple, quick and effortless.
Social hooks
Platforms feel transactional, offering tickets but no community. Leaves users disconnected from the events they join.
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DESIGN PROCESS
What’s the most efficient interaction flow that allows users to complete a ticket purchase with ease?
Users were frustrated by the number of screens in the checkout flow. We aim to streamline the experience by surfacing key information upfront, enabling quick scanning and faster purchase decisions.
Users purchase decisions relied on date/time, price, location, event details, organizer info, and ticket tiers.
Deciding which fields of information to display to the user first wasn't straightforward. Do most users need to know the venue location before buying tickets? Should ticket tiers live within event details?
To answer this, we ran a series of A/B tests, experimenting with different combinations of element order.
Finding the right flow through iteration and validation
With each iteration, user feedback sharpened our direction.
We learned users were highly price-sensitive. Surfacing price, date/time, and location upfront kept event details scannable and led to faster, more confident checkouts.
With ticket tiers accessible on the next page, this reduced friction and made switching between tiers effortless.
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FINAL DESIGN
2 step checkout
Faster purchase flow with minimal friction.
See who's going
Social proof builds trust in events.
Follow your favorites
Stay connected with artists and organizers.
MVP Results
Shipped August 9, 2025
ticketmi.ca
2 events hosted upon launch
210 total attendees
90 paid tickets sold
Next steps
Now that the MVP has been shipped, we can now shift priorities towards optimizing the platform by enforcing a cleaner UI, iterating off newly discovered pain points and expand on the social features (finding friends, keeping up with followed organizers/artists, messaging features, etc.).
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KEY LEARNINGS
Iteration & Validation
Test, learn, refine
A/B tests and usability studies reinforced that iteration is about uncovering patterns, not finding one perfect answer.
Prioritization Matters
Order drives efficiency
Surfacing price, date/time, and location upfront reduced friction and supported faster checkout.
Trust & Community
Beyond transactions
Without the reputation of competitors, building social proof and organizer visibility was essential to gain trust, and give users the confidence to purchase.
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Designed by Junaid Koossa