TICKETMI APP
05/2025 - 07/2025
OVERVIEW
SIMPLE TICKETING, STRONGER CULTURE
Aiming towards bringing South Asian communities together through community events, Ticketmi is a mobile ticketing app designed to make attending events fast, simple, and community-driven.
— UX/UI designer at Playmi
— Worked with Nathan Tate, Kyaw Lin Tun, and Cheliyan Sabesan
— Figma, Photoshop, and Illustrator
SUMMARY
— Existing checkout flows are lengthy, facing repetitive steps on existing platforms. We focused on optimizing checkout speed for a more seamless experience
— Through iterative A/B testing, we learned that surfacing price, date/time, location upfront supported faster purchase decisions
— 300 tickets sold across 3 events with MVP having a 2 step checkout flow
PROBLEM & USERS
— South Asian event organizers and attendees lacked representation and visibility
— It was difficult for audiences to discover South Asian events. Existing platforms buried them under trending listings
— Given the saturated market, it was not about re-inventing the wheel but to create a frictionless experience that iterates off existing flows
PAIN POINT #1: FRUSTRATING CHECKOUT FLOWS
— “I don’t like when you have to login and fill out forms at checkout”
— Lengthy forms and repetitive steps disrupted the buying flow
PAIN POINT #2: LACKS EVENT CREDIBILITY
— “I wish I could see an attendee list or previous events from the organizer”
— Users hesitated to buy tickets without proof of turnout for smaller events
INSIGHT #1: MOBILE FIRST DESIGN
— UI to be optimized for phones, for effortless browsing and quick checkout
INSIGHT #2: SOCIAL HOOKS
— Platforms feel transactional, offering tickets but no community. Leaves users disconnected from the events they join.
EVENT SCREEN V1
DESIGN PROCESS
What’s the most efficient interaction flow that allows users to complete a ticket purchase with ease? Users were frustrated by the number of screens in the checkout flow. We want to streamline the experience by surfacing key information upfront, enabling quick scanning and faster purchase decisions.
We ran a series of A/B tests, experimenting with different combinations of element order. We learned users were highly price-sensitive. Surfacing price, date/time, and location upfront kept event details scannable and led to faster, more confident checkouts. With ticket tiers accessible on the next page, this reduced friction and made switching between tiers effortless.
Finally, we decided to remove the feature of allowing users to choose the name they would appear as on the attendee list to speed up the checkout flow.
FINAL DESIGN
ticketmi.ca
VIEW PROTOTYPE
NEXT STEPS
Now that the MVP has been shipped, we can now shift priorities towards optimizing the platform by enforcing a cleaner UI, iterating off newly discovered pain points and expand on the social features (finding friends, keeping up with followed organizers/artists, messaging features, etc.).
KEY LEARNINGS
ITERATION, TESTING, AND VALIDATION
DESIGN SYSTEMS
RESPONSIVE DESIGN
— A/B tests and usability studies reinforce that iteration is about discovering behavioural trends, not finding one perfect answer.
— Collaborating with other UX/UI designers and developers reinforced how design systems drive scalability
— Aligning on typography, grids, and reusable components reduces cognitive load for users and speeds up collaboration within the team.
— Responsive design is less about “shrinking elements” and more about redefining hierarchy.
— Understanding how whitespace, grids, and spacing influence readability and flow helped me design layouts that adapt fluidly while preserving user intent.